Privacy Policy
Last Updated: 10th May, 2025
Your privacy is important to us. This Privacy Policy explains how Direct Outlet, LLC (“Direct Outlet,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you:
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Visit or make a purchase on directoutlet.com (the “Site”)
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Contact us by email, phone, or other channels
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Otherwise interact with us in connection with our products and services
By using our Site or providing personal information, you agree to the terms of this Privacy Policy.
1. Information We Collect
1.1 Information You Provide Directly
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Account & Order Details: Name, billing & shipping addresses, email address, phone number, and payment card information.
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Customer Service & Support: Correspondence content when you contact us via email, phone, or live chat.
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Promotions & Surveys: Responses to surveys, contest entries, and marketing preferences.
1.2 Information Collected Automatically
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Usage & Device Data: IP address, browser type & version, operating system, pages visited, referring/exit URLs, and timestamps.
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Cookies & Similar Technologies: We use cookies, web beacons, and local storage to remember your preferences, analyze trends, and deliver tailored content.
2. How We Use Your Information
We may use your information to:
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Process & Fulfill Orders: Verify payments, arrange free shipping (excluding HI/AK), and provide white-glove setup within North Carolina.
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Communicate with You: Send order confirmations, shipping updates, warranty reminders, and respond to your inquiries.
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Improve Our Services: Analyze Site usage, diagnose technical issues, and develop new features or products.
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Marketing & Promotions: Send newsletters, special offers, and product recommendations (you can opt out at any time).
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Prevent Fraud & Ensure Security: Detect and investigate suspicious activity or breaches.
3. Disclosure of Your Information
We do not sell your personal information. We may share it with:
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Service Providers: Payment processors, shipping carriers, hosting providers, and marketing platforms under confidentiality agreements.
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Manufacturers & Warranty Partners: To facilitate warranty claims for your specific mattress model.
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Legal Authorities: When required by law or to protect our rights and the integrity of our business.
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Business Transfers: In connection with a merger, acquisition, or sale of assets, with notice if your data is among the transferred assets.
4. Cookies & Tracking Technologies
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Purpose: Enhance Site functionality, remember your settings, and deliver more relevant content.
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Control: You can manage cookie preferences via your browser settings. Disabling cookies may limit certain Site features.
5. Data Security
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We implement technical and organizational measures—SSL encryption, firewalls, restricted access—to protect your data.
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However, no Internet transmission or storage system is 100% secure. Please keep your account credentials confidential.
6. Data Retention
We retain personal data only as long as necessary to:
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Fulfill the purposes outlined in this Policy
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Comply with legal obligations (e.g., tax or warranty records)
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Resolve disputes and enforce our agreements
7. Your Rights & Choices
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Access & Correction: Log into your account or contact us to review and update your information.
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Opt-Out of Marketing: Click “unsubscribe” in emails or email directoutletrepresentatives@gmail.com.
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Data Deletion: Request deletion of your data by emailing us; certain records may remain for compliance.
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Do Not Track: We do not currently respond to browser “Do Not Track” signals.
8. International Transfers
If you access our Site from outside the U.S., your information may be transferred to, stored, and processed in the U.S., where our servers and operations are located.
9. Children’s Privacy
Our Site and services are not intended for individuals under age 16. We do not knowingly collect personal data from minors. If you believe we have, please contact us for prompt deletion.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The “Last Updated” date will reflect revisions. Continued use of the Site after changes constitutes acceptance of the new terms.
11. Contact Us
If you have questions or concerns about this Privacy Policy, please contact:
Direct Outlet, LLC
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Phone:
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Raleigh: (919) 886-5958
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Matthews: (704) 444-0908
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Wilmington: (910) 688-3215
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Mailing Addresses:
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1900 Al Boat Dr Unit 108, Raleigh, NC 27603
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10800 Independence Pointe Pkwy B, Matthews, NC 28105
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2841 Carolina Beach Rd #3, Wilmington, NC 28412
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Thank you for trusting Direct Outlet with your privacy. We’re committed to safeguarding your personal data and providing a secure, transparent shopping experience.